Why Product Approval?

The Oral Health Foundation evaluates shopper oral well being care merchandise to make sure that producers’ product claims are clinically confirmed and never exaggerated. Oral care merchandise discover their manner into all people’s purchasing trolley, however solely 1 / 4 of shoppers perceive their elements and goal. Plus, virtually three in 4 individuals don’t all the time imagine the product claims. If a product carries the Oral Well being Basis Authorized emblem a shopper could be assured that claims made on the packaging haven’t been exaggerated.

Product Recognition

With the numerous rise and development in a wide range of dental insurance coverage and care reimbursement schemes, there’s a demand from the general public, occupation and trade to have these schemes recognised. If a scheme carries the Oral Well being Basis Recognised emblem shoppers could be assured that advantages of a plan are real.

Independently Authorized

It is vital that persons are given the added degree of assurance they want and deserve. That is why our impartial panel of internationally recognised dental specialists examine all of the claims rigorously to ensure they’re true, and backed up by dependable scientific proof.

Presently, there are greater than 150 accredited services and products on sale, together with toothpastes, brushes, mouthwashes, interdental brushed and extra, provided in 60 nations world wide.


  • Builds shopper confidence.
  • Unbiased endorsement of the advantages of the merchandise.
  • Assessed by a trusted impartial and internationally recognised panel of teachers.
  • The largest accreditation scheme on the earth and internationally recognised.
  • Use it as a promoting level.
  • Show the brand for shopper confidence.
  • A product web page on our web site, linking to your individual devoted net pages.

Get your merchandise accredited or recognised

If you’re a producer and need your, or your shopper’s merchandise Authorized, or a dental insurance coverage supplier and would love your plan Recognised, contact us for full particulars and a citation. 

Accreditation enquiry form

Authorized and Recognised Merchandise and Providers

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