Your digital life might really feel distinct out of your day-to-day apply – however you’re accountable to the regulator on your on-line exercise.
That is in line with Dental Defence Union (DDU) dentolegal adviser, Jo-Anne Taylor.
Within the UK, 57 million of us use social media in our everyday lives. Social channels could be a good way to share info and be in contact with mates and colleagues. It’s additionally the case that it may be far simpler to precise views, each constructive and unfavourable, on social media teams, that you could be not dream of expressing in particular person, maybe with misplaced confidence concerning the penalties.
As dental professionals, we’re held accountable for any behaviour which might be judged by the regulator to deliver the occupation into disrepute. The GDC Requirements for the dental staff 9.1 states: ‘Be certain that your conduct, each at work and in your private life, justifies sufferers’ belief in you and the general public’s belief within the dental occupation.’
As was seen in a recent case, the GDC can take motion towards a dental skilled for misconduct in the event that they really feel their use of social media platforms has crossed the road. Its guidance on using social media is evident that ‘the requirements anticipated of dental professionals don’t change as a result of they’re speaking by social media, slightly than nose to nose’.
Social media could be a supply of assist and reduction from the pressures of apply nevertheless it’s essential to suppose earlier than you put up. Right here is the DDU’s information to seven of the commonest social media slip-ups and the way to keep away from them:
1. Keep your skilled picture
Even when you don’t establish your self, posting about inappropriate behaviour, utilizing offensive language or sharing or liking another person’s abusive put up may come again to hang-out you. The GDC states: ‘You shouldn’t put up any info, together with private views, or pictures and movies, which may harm public confidence in you as a dental skilled.’
For good measure it warns: ‘Posting info underneath one other username doesn’t assure your confidentiality.’
2. Be respectful of others
It’s not a good suggestion to make use of social media to let off steam a few affected person or colleague or enable your self to be caught in a disagreement. It’s straightforward to by accident give offence whenever you can’t choose up the visible cues. Even for those who consider your phrases can’t be taken critically, others might need a special view and issues can escalate.
The GDC says: ‘Don’t instigate or participate in any type of cyber bullying, intimidation, or using offensive language on-line. When you share any such content material posted by another person, you possibly can nonetheless be held accountable although you didn’t create it.’
3. Watch out which teams you be a part of
Assume how the teams you be a part of will look to these each inside and out of doors the occupation. Even for those who haven’t posted something, you would end up related to offensive posts by different members of a bunch you’ve joined.
Beware that on personal dental skilled dialogue boards, there could also be sufferers and journalists as group members. Your feedback might also be shared exterior the group and out of context.
4. Beware personal messaging
In case you are contemplating utilizing direct messaging on social media platforms as a means of speaking with sufferers, similar to for appointments, keep in mind the necessity to keep skilled boundaries.
Additionally, you’ll want to think about report preserving, confidentiality, knowledge safety and that disclosing direct messages could also be vital if a grievance, declare, or regulatory matter arises. There’s extra recommendation on this matter within the DDU journal.
5. Hold affected person confidentiality
The GDC says you should not publish something that might establish sufferers on social media with out their specific consent. Remember that for those who suppose you’ve gotten eliminated the figuring out particulars, the content material of a number of posts might be pieced collectively to disclose greater than you supposed (often called jigsaw identification).
6. Take care to not blur skilled boundaries
By indicating a willingness to speak on private platforms slightly than by conventional channels, chances are you’ll blur the boundaries of your skilled relationship. And for those who present your private contact particulars to a affected person, there’s a danger that your intentions may be misunderstood.
We typically advise members to not befriend sufferers and keep away from immediately speaking with them by private social networking websites.
7. Be cautious with distant diagnoses
Issues can come up for those who touch upon points exterior your space of experience otherwise you reply to particular person requests for recommendation with out having the ability to make a correct scientific evaluation.
In case you are approached for recommendation a few dental drawback, you would possibly be capable to provide some normal reassurance, however the perfect recommendation is to direct an individual to their very own dental apply.
For additional recommendation on the golden rules of social media, see the DDU’s web site.